learn the craft.
Practical lessons in image direction, video, character consistency and sound. Understand the choices behind the result.

AI Unchained / AI filmmaking community
For marketers, brand owners and filmmakers who want to turn ideas into work they're proud to share.
Explore the community ↗See the work ↓01 / the standard
Light. Texture. Character. Intent.
The tools generate. You direct.






Selected AI imagery by Luis Rau.
Selected films / Luis Rau
Three pieces from my AI filmmaking practice.
02 / the community
Getting AI to generate a clip is one thing. Getting the story, look and message right is another.
Inside AI Unchained, learn the methods I use on commercial projects. Make something, share it, and get specific feedback on what to improve.
Take a look inside ↗Practical lessons in image direction, video, character consistency and sound. Understand the choices behind the result.
Put the methods into practice with prompt systems and workflows you can use on your own projects.
Bring questions and work in progress to live calls. Share in Cinema Room and see what your next version could do better.
Inside AI Unchained
Bring your work into Cinema Room, join community challenges and bring your questions to live calls. This is where the learning becomes a conversation.
Explore the community ↗
Made by our members
A selection of films by AI Unchained members Burak Turan and Joss Monzoni.
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From inside AI Unchained
“Now I can showcase my designs with professional quality and the exact style I always wanted for my brand.”
Lucero May
“A 1-to-1 Zoom call early on was pure gold, set the direction for a lot of what I've built since.”
Damian Stevens
“Huge thanks to Luis Rau for teaching me how to bring my ideas to life through video prompting.”
Anthony Walker
Excerpts from member reviews and community posts.
Explore the community ↗
Story first. Tools second.
03 / your creative toolkit
Try the assistants behind my workflow.
Build the prompt. Then bring it to life in your chosen AI tool.
From a first idea to a consistent visual story. Create prompts for original images, character sheets, storyboards and precise image edits. Guided questions help you shape the details, with prompting guidance tailored to supported image tools.
Explore Prompt Maestro ↗Turn a scene into a clear filmmaking brief. Shape the action, camera movement, pacing and atmosphere, then build a prompt tailored to your supported video tool.
Explore Cine Maestro ↗04 / workshops for teams
Premium AI content, made by your own team.
A practical three-hour online workshop built around your products. Your team learns the process and leaves with an image and a video, with six months of AI Unchained support included.
Explore the workshop ↗
05 / your instructor
I'm a commercial AI director. What I use on client projects, I teach here.
I built AI Unchained around the work: making images and videos, understanding why they succeed, and helping you improve your own. Less hype. More honest conversations about what actually works.
Get in touch ↗06 / a few good questions
From your first project to the practical details of joining.
Yes. Start with a small project, work through the lessons and bring your questions to the community. You do not need a filmmaking background. If you already create images or videos, use the feedback to work on the parts you want to improve.
AI images, ads, social content and short films. The focus is on creative decisions: shaping an idea, directing the look, keeping characters consistent, building movement and bringing the edit together. The goal is work you are proud to show an audience, a client or your own customers.
You will work with image and video prompting systems, the Maestro assistants and Claude workflows for repetitive production tasks. The emphasis is on choosing a workflow for your project and understanding the decisions behind it. If a particular tool is essential to you, ask Luis about current coverage before joining.
Some workflows require paid tools or generation credits. Those costs are separate from your community membership and depend on what you make and how much you generate. Start with the tools needed for one project rather than subscribing to everything at once.
A place to put the learning into practice. Share a piece in Cinema Room for specific feedback, ask questions and bring work in progress to live calls with Luis. You also get access to the prompt systems and workflows he uses in commercial production.
AI Unchained lives on Skool, where you access lessons, discussions and the call schedule. There are three live calls a week with Luis. You can also post your work and questions between calls, so participation does not depend on attending every session.
Build around a project you actually want to finish. A useful starting routine is one focused learning session, one practice session and time to apply feedback each week. That is a suggestion, not a requirement; your pace will depend on your starting point and the project.
That is a practical application of what you learn: developing ads, product stories and social content for a business or client. Luis brings experience from commercial AI direction. Winning work and earning income still depend on your skills, portfolio, outreach and the needs of the market; membership does not guarantee paid projects.
The community gives you a place to discuss new tools and share what you are testing. The teaching also focuses on decisions that carry across tools—story, composition, lighting, consistency and pacing. For the latest lessons and tool coverage, ask Luis or check inside Skool.
Membership is currently $29 per month. AI tool subscriptions and generation credits are extra. Check the current plan on Skool and review the currency, taxes and total at checkout before subscribing.
You can cancel future renewals through your Skool account. There is also a 14-day money-back guarantee on your first membership payment: email Luis or message him on Skool within 14 days of first joining as a paying member. Read the cancellation and refund details.
Yes. There is a separate practical workshop built around your team and your products. Explore team workshops or get in touch to discuss what you want to create.
Your next project starts here.
See current membership details and pricing on Skool.